Customer checkout information

external_id

string

A unique customer identifier. This ID will be used to identify the customer in our database, it is used for creating profiles, attributing events to profiles, and merging profiles. If you don’t have a unique identifier for the customer, avoid using this property. If you’re using Shopify as your eCommerce platform, please use the Shopify customer ID.
Max. length: 255 characters

first_name

string

The first name of the customer who made the checkout.
Max. length: 255 characters

This parameter is required when using Yotpo Reviews.

last_name

string

The last name of the customer who made the checkout.
Max. length: 255 characters

This parameter is required when using Yotpo Reviews.

email

string

The email address of the customer who made the checkout.
Max. length: 255 characters

phone_number

string

The phone number of the customer who made the checkout.
Max. length: 255 characters

accepts_sms_marketing

boolean

A flag indicating whether the customer chose to accept SMS marketing messaging.

Please note that whether or not the customer is ultimately subscribed to messaging may be determined by additional factors.

accepts_email_marketing

boolean

A flag indicating whether the customer chose to accept email marketing messaging.

Please note that whether or not the customer is ultimately subscribed to messaging may be determined by additional factors.