Suggested measures

The 'Measures' endpoint will provide a significant amount of data that may not be relevant to you. To make the process easier, you can choose relevant measures from the table below and use them directly in the Aggregations endpoint.

Measure	Description
all_sent	All messages that were sent successfully (SMS and email)
all_delivered	All messages that were delivered (SMS and email)
all_open	Total opens
all_unique_open	Unique opens (only available for campaigns)
opened_delivered_rate	Total opens out of all delivered
unique_opened_delivered_rate	Unique opens out of all delivered
all_clicks	Total clicks
all_unique_clicks	Unique clicks (only available for campaigns)
click_through_rate	Unique clicks out of all delivered
unique_click_through_rate	Unique clicks out of all delivered
all_orders	All attributed orders
all_revenue	Total revenue
all_unsubscribed	Total unsubscribe events
unsubscribe_rate	Total unsubscribe events out of all delivered
average_order_value	Average order value